resources — back to main menu The Eagle and the Kiwi Have you ever heard of the kiwi bird? It's that same bird that's on the shoe wax container. It comes from New Zealand and is a very small bird that has a long beak. This poor bird has wings, but cannot fly. Picture this tiny bird running toward a California fire. Remember, it can't fly, and it can't see above the blades of grass. The kiwi will find out about the fire when it gets in it, burns up and dies. That's a sad story, so let's change it a bit. The kiwi is running toward the California fire. It can't see above the blades of grass but there is an eagle 200 feet above. The eagle sees the kiwi and shouts, "Kiwi! Kiwi! Stop! Stop! There's a fire ahead!" The kiwi stops and the eagle saves the kiwi's life. Why? A different point of view; a different perspective. It is important that you begin to see the eagle view in everything you do. When you rise to the perspective of an eagle, you will begin to see new truths about your financial future. There's a whole new horizon of possibilities, and Equity Concepts North wants to help YOU reach your full financial potential. The financial industry teaches us that the longer we put our money into a CD the more return we may get. We are also taught that if we put money into a mutual fund and let it compound for many years, look how much you will have. They teach us to sit still and accumulate. However, they take our money that we have put in these investments and they turn it. The banks accelerate our money and they teach us the exact opposite - to sit still and accumulate. Isn't it interesting how our wealth contributes to their 20 story buildings? They do what is called "velocity of money" or acceleration of money, taking $1 and making it work as $3 or $4. We need to learn to do the same thing. It's like the first time we played tic tac toe, we lost. Once we got the hang of the game we had a draw more often than losing. Those who are satisfied with good, sit still and accumulate. Those who desire greatness, stand up and get moving to seek the truth about financial success. They learn how to do what the banks are doing. The truth is taught at Equity Concepts North. We teach you how to play the financial game, as well as possible. We're not able to beat the bank but we sure can play the game better than when we were just sitting and accumulating. Learn how the banks make money, and then do what they do: stand up and accelerate. How Banks Make Money Banks teach us that the longer we put our money into a CD the more return we'll get. They also teach us that if we put money into a mutual fund and let it compound for many years, look how much you will have. They teach us to sit still and accumulate. However, they take our money that we have put in these investments and they turn it. They velocitize (or accelerate) our money. So, the banks accelerate our money and they teach us to accumulate money. They're making money the exact opposite of how we make money. Isn't it interesting that they have 20 story buildings and we have 1 and 2 story homes. There is something wrong with this picture. They do what is called "velocity of money" or acceleration of money, taking $1 and making it work as $3 or $4. We need to learn to do the same thing. It's like the first time we played tic tac toe, we lost. Once we got the hang of the game we had a draw every time. At Equity Concepts North we teach you how to play the financial game, as well as possible, so that you will have a draw every time rather than lose. We're not able to beat the bank but we sure can play the game better and not only learn what they do, but do what they do. Bat vs. Swing Whether it's Hank Aaron or Babe Ruth from the past or whether it's Mark McGuire or Barry Bonds from the present, they're great homerun hitters. The reason they hit homeruns is because they have a great swing; it's not their bat. They could take my bat out of my garage and they'll hit a home run with it. I could take their bat with all the technology that's in that bat and there's no way that I'll hit a home run. Yet in America, financial planners are selling products or "bats". At Equity Concepts North we are going to teach you how to "swing" those "bats". There are a lot of great products or great "bats" in the marketplace. It's important that you learn how to swing. Once you learn how to swing amazing things will happen and you will learn how to hit homeruns in the financial world (like paying less taxes and having more money for retirement).

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