About Us

Our Team | Our History | Mission & Code of Conduct

Equity Concepts, LLC was formed in 1991 to help people become the best possible stewards of what has been entrusted to them by teaching them the truth about money. Equity Concepts created a unique approach to financial management, The PEAK Financial Process™. This approach ensures that financial aspects are integrated and coordinated to help maximize and protect wealth. It also allows individuals to use concepts to build wealth that were mainly being used by larger institutions. In response to company growth, additional financial consultants have joined the company and two offices in Altoona, Pennsylvania were established: Equity Concepts North, LLC and Seltzer Financial Strategies, LLC.

Due to a marked awareness of the negative effect of personal debt, the company launched The Debt Elimination Program™. This program shows creative ways to help reduce and eliminate debt in the shortest amount of time possible. As Equity Concepts North strategies increased clients’ wealth it became evident that wealth without quality of life wasn’t enough. In response to this issue, The Integrated Lifetime Experience™ was created in order to coordinate a client’s personal (career, family, health and spiritual) and financial life. This program gives a plan, a path and the structure for clients to not only reach their lifetime goals, but also exceed them. We believe that these Life Enhancement Programs™ are the most unique personal and financial programs in the marketplace.